OK, PR is not a well kept secret. But are you harnessing the power of PR to develop your business? It’s not just about press releases on the wire or posted to your website.
We assume you have identified the differentiators for your business in the market. So the trick with PR is to turn that round into a story that the media is interested in, one that their readers or listeners or whatever are interested in. The old adage is that the media is not interested in you or your offering, just their story. We see in it in Hollywood films, but too often forget to put it into practice with our own PR.
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