TOWER Software is a privately held company with operations in North America, Europe and Asia Pacific, providing leading global Enterprise Content Management (ECM) to regulated industries and government. TOWER Software's award-winning solutions empower organisations to manage and secure their vital information assets, through electronic document and records management (EDRM) solutions.

At the beginning of 2007, Tower Software began the arduous task of trying to recruit a Channel Marketing Manager for the UK. However, whilst they went through the selection process, they needed certain marketing tasks to be administered. Collumbell Communications were appointed to undertake the marketing activity until a suitable internal marketing manager was appointed. Tower Software’s Marketing Manager, Philippa Ochonski explained, “We really wanted to recruit the right person for the job so we were willing to wait until that person came along. However, the whole process took a lot longer than expected and we had the position vacant for almost a year. If we did not have the support of Collumbell Communications during this time, we would have been unable to be so fastidious in our search and make such tremendous headway in our marketing activities.”

In particular, Collumbell designed the channel partner programme to enable the launch of Tower Software’s channel strategy. While Tower Software has worked with technology, channel and consultancy partners in the UK for many years, this new Business Partner Programme elevates these relationships and marks an improved structure that benefits both the Company and its partners.

Acting as Tower Software’s outsourced Channel Marketing Manager, Collumbell successfully managed the programme within the allocated budget and timeframe. Activities included:

• Creation, copy and design of the Partner Programme Guide
• Specification, build and management of the Partner Portal
• Integration of the Partner Programme within the current Tower Software website
• Production of a comprehensive Channel Marketing Plan
• Established processes and guidelines to enable co-operative funding, joint campaigns and co-branded collateral

“Collumbell has essentially become part of the Tower team”, explains Philippa. “Even now that we have recruited a Channel Marketing Manager, we are keen to continue our relationship and keep Collumbell on board for future projects.” Collumbell are currently organising the first ever Tower partner campaign from strategy through to implementation.

Collumbell Communications is a full service marketing and public relations agency, specialising in the technology market. Whether it is pro-active media relations, the development and design of effective branding, or the production of company brochures and sales literature, they have specialists that can deliver top quality work.