Systems Supported Telefonix is a business, made up of a group of three companies: Telefonix, Systems Supported and Orangebubble. Each of the individual brands brings a wealth of experience in IT, telephony and internet connectivity, integrated into comprehensive yet cost-effective solutions for small, medium or large organisations.

The defining feature of Systems Supported Telefonix’ is the company’s ability to understand customer issues and solve them through the application of technology, rather than just identifying the problems that technology solves. This philosophy filters down from the company’s Managing Director, Mike Kirby, a visionary entrepreneur who started the company in 2002. This approach has enabled Systems Supported Telefonix to go from strength to strength and continue to foster ambitions of future growth. New products, services and significant expansion has meant that the company relocated to larger premises last month and launched a stunning new Customer Experience Centre.

To keep pace with the developments, Systems Supported Telefonix employed Collumbell Communications in the autumn of 2006. “We had reached a crossroads”, explains Mike, “and knew that we needed a strong marketing presence - an essential investment for our future growth. However, we were unsure whether to recruit a Marketing Manager or outsource the whole problem.”

In September 2006, Systems Supported Telefonix appointed Collumbell to develop, manage and implement their marketing plans. Since this time, Collumbell has essentially become the marketing department; creating and defining the strategic direction as well as carrying out the tactical marketing activities. Collumbell Director, Chris Ritchie explains why outsourcing was the right model for Systems Supported Telefonix. “Companies sometimes have a need to recruit a Marketing Manager to develop the strategy and implement the marketing plan. It is difficult, however, to recruit the right person because they either need to be “high-level”, and thus expensive, or more junior and may lack the strategic capability. At Collumbell, we ensure your risk is reduced whilst giving you access to skills and abilities at every level. You basically have an entire outsourced marketing department with a director to deliver the strategic direction and a team to back up and execute the day-to-day tasks.”

Despite being initially employed by Systems Supported Telefonix to manage a one-off vertical marketing initiative, Collumbell soon proved their worth and were appointed on an on-going basis. Recent projects have included:

• Design, management and on-going maintenance of the Systems Supported Telefonix corporate website
• Launch of the Systems Supported Telefonix quarterly customer newsletter
• Complete overhaul of collateral (brochures, flyers, presentations)
• Entire PR Management (including press releases, case studies and media relations)
• All marketing activities associated with the head office relocation from change-of-address notifications to marketing the launch party.

Collumbell Communications is a full service marketing and public relations agency, specialising in technology businesses. Whether it is pro-active media relations, the development and design of effective branding, or the production of company brochures and sales literature, they have specialists that can deliver top quality work.